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Custom energy logo designs created by a energy logo designer
Extraordinary energy logo designs from an experienced energy logo design company
ImageCo is a graphic design company headed by Tim Garner who is a highly respected and accomplished graphic designer with over 25 years of experience helping energy businesses and other businesses realize their market potential by creating energy logos, website designs, sign designs and print designs that help their businesses stand out from their competitors.
10 Steps to a successful energy logo design and energy brand image
1. Know that you are not a designer
As simple as this sounds it doesn’t go without saying because the truth is it’s often very hard for some business owners to relinquish control to another professional regardless of the fact that they hired them to create a energy logo design for them.
This isn’t always the case but in my experience it often is and the reason is that many business owners see their energy logo design as a reflection of their personal taste and their design sense… it is not.
2. Know what your logo is and isn’t
A logo design is a visual tool that has a given purpose just like any other tool and when designed well and used correctly it is a powerfully effective tool.
Your logo’s purpose is not to demonstrate your design sense nor is it an advertisement; and it’s not meant to sell your services or explain your business. Your energy logo is your visual identity and is meant to be recognized and remembered and to give people a positive impression of your business. Think of it as the cornerstone of your brand image and your marketing message.
3. Understand what your brand image is
Your energy logo design is not your brand image but it is an important part in building your brand image. I define my business’s brand image as who I am, what I do and what I say and I think this is essentially every business’s brand image as well.
Who am I as a business? I’m a graphic designer that does energy logo design but is that all I am? No, I am an advocate for my customers and I strive to understand how I can be most effectively utilized to help them achieve their goals.
What is my purpose? To know this, I have to understand what the value I offer to my customers is and what is it that sets me apart from my competitors. I know that for me it’s to provide my customers a unique energy logo that fits their company and whatever else I can do to help them realize success.
What I do? Well you already know I do energy logo design but ultimately that is only one of the products I offer. What I actually do is guide my customers into making what I believe are the best decisions they can to help them achieve the results they are aiming for; this can be by designing them a great energy logo, a great energy website and in some instances directing them to a company that is better suited to help them than I am.
4. Give input, give feedback… take advice
Provide your designer with the input they need to help them formulate a plan for your energy logo design; such as examples of other designs you like, colors you prefer, who your competition is and what you hope to accomplish.
When you are finally presented with a design give your designer thoughtful feedback on what you do or don’t like about the energy logo design they came up with and work with him to create the logo design you really want.
Take advice and set your ego aside. This is crucial in the process because if you did your legwork, you found the right designer for your energy logo design. The designer will advise you on what will and won’t work and be tactful enough to explain it in a way that you will understand the reasoning behind their advice.
5. Hire the portfolio, not the designer
Some designers are good salesmen and some designers are good designers and occasionally you’ll run across one that is both… that’s the one you should hire. A designer has to be able to do more than talk the talk they have to demonstrate that they know how to walk the walk and that is always evident in the depth and quality of their portfolio.
If the work doesn’t back up their words think long and hard about hiring them to design your energy logo design. They don’t necessarily have to have experience designing energy logos but their logo designs should definitely demonstrate their range as an artist and their ability to adapt their style to their customer’s needs.
6. Buy American… buy ingenuity
America invented advertising as we know it today and the best logo designers in the world are from the United States. I have done work in 6 continents and the reason is that my logos aren’t just pretty pictures, they are powerful tools and have been recognized as such from people around the world.
There are great designers found the world over but if you are a US company and you want to appeal to a US market, stick with a design company that has a design staff based in the US. They will bring an understanding and insight to your market that you will not find with a company that contracts their energy logo designs out to India, China or who knows where.
7. Your logo is your sign
Consider how your logo will be utilized before signing off on a energy logo design; likely it will need to work in multiple formats including web, print and as a sign. The most important of these to consider is that your energy logo design with also be your energy sign design.
The reason I say this is that a sign has to work quickly and whether it’s on the side of a truck or the side of the road, it needs be understood instantly. People will only get a second or two to understand what your energy logo says and if they have to think about it for longer than that, you have lost a potential customer.
Also, if you know that your energy logo design will work effectively as a energy sign you can rest assured that it will be simple enough that it will work for any other needs you have and look the same whether it be on a business card or a billboard.
Most people have seen this acronym and understands what it stands for (Keep it simple stupid) but not everybody really understands what it actually means and how it applies to them. To me it means that a energy logo design shouldn’t get in the way of itself and should only be as complicated as it needs to be to accomplish its goal, and as I mentioned earlier a logo’s goal is to be recognized and remembered.
Simplicity is always the driving design force in all of my energy logo designs so that is why almost none of my logos contain color gradations or pointless visual elements that detract from the usefulness of the design. While aesthetics are essential to a good logo design they must take a backseat if they begin to negatively affect the logo’s legibility.
9. Design Is a conversation
A great energy logo design cannot be created in a vacuum, great logo designs happen in the dialogue between the client and the designer. I’ve designed hundreds of logos during my professional career and all of the designs I feature in my portfolio are from logo design projects where I had access to the decision makers.
The designs I’m least proud of and the designs that never came to full completion were almost always handled by a middleman who was responsible for relaying the needs of the customer back and forth between myself and the customer. Inevitably what happened was too much information was lost in transit and the project was abandoned.
Occasionally frustration with the process won out and I was granted access to the owner of the company and the project was salvaged through an actual conversation. In many cases it took no more than 10 minutes to come to the understanding that led to a happy customer and a grateful designer.
10. Your logo… an investment in your future
Many of my new customers who are also first time business owners think their energy logo is going to help them get more energy business. While it will help to a degree, the truth is that it’s initial impact is minimal.
But a logo is definitely a worthy investment because it will instantly lend you credibility and give your business a visual identity that, over time, will help your energy logo design become ingrained in the minds of your customers and it will become a trigger for the emotions, feelings and memories related to the experience that your customers have had with your energy business… and those emotions, feelings and memories are the essence of your brand image.
ImageCo is the online portfolio of Tim Garner; I’ve been a commercial artist for over 25 years and I help businesses and individuals throughout the US and Canada sell their products, their services, and their ideas. I was born in the Southwest, raised in the Midwest, lived in the South for a bit and now call the Northwest home. I’m a fine artist by training, a graphic designer by choice and I’ve designed everything from billboards to business cards. In my spare time I feed a passion for photography, art and writing. Check out my other creative work at www.artistpoet.com.
Accolades for ImageCo
The best thing about working with Tim is that he immediately grasps all the subtleties of a logo design – the feeling, the client image, the color, the shape, the ease of use in different print or web conditions – and then he easily and quickly translates that into an outstanding piece of art that works on many levels. He gets it, and that makes working with him a pleasure. Mike Neer/Owner We had been working with another logo design firm, but after two frustrating weeks we gave up on them and decided to look elsewhere. With a rapidly approaching deadline we hired Tim. He made our project a priority and managed to create a logo design that our team liked in just a few days. Tim was great! With some - slight - modifications to his original logo design we were ready to go. His logo design was fantastic and it captured the 'personality' of our product on his first try. We would definitely hire Tim again! Fred Hawkins/CEO Tim created the perfect logo design for us and I feel fortunate that we found him. Not only is he an honest, ethical and a straight-arrow businessman, he was a total pleasure to work with. We worked with some other logo designers on this but didn't like any of the logo designs they came up with. We ended up going with Tim's very first presentation and couldn't be happier. We liked his work on the logo design so much that we also had him do our website! We love that too. Chris Heidkamp/Owner I originally stumbled upon ImageCo's website by mistyping the address of the design firm we were presently working with. I immediately liked what I saw and asked ImageCo to review our new website. His comments reflected my thoughts exactly so I hired him and never looked back. Tim's keen design sense and insight into effective web design sets him apart from most designers. Over the years I've relied on Tim for all of our graphics needs, including web design and user interface design. Tim's design work has not only helped our company look more professional but it's also helped us to attract the "right" customers to our website. Thanks Tim! Bob Lambert/President The first time I worked with Tim, I was looking for someone to design a client's site. As head of a small advertising agency, I had a client with strong ideas of what they wanted. Tim did an exceptional job of interpreting their needs and created a site that is pleasing to visit and highly functional. I have worked with Tim on subsequent projects, primarily because he possesses a great sense of which concepts will work and the tact to explain why others won't. Peter Columbus/President ImageCo was just what I needed when I started my internet business, eCareerCenter. I was not really sure of how I wanted to present my new company and Tim really helped me focus my thoughts into short and long term goals. I had a certain style I was trying to portray and ImageCo really helped create it for me in a way that was different than what was already out there. As I look back on my first website launch, I am thrilled at how it turned out. I remember one part of the design process, I was trying to find pictures for my "Tour" section. Tim mentioned he had just what I needed. I am a bit of a control freak and was not sure how they were going to look. When I saw which ones were selected and how he designed the section, I knew I selected the right designer for my project. Jeff Fleming/Managing Director When I opened my new medical practice, I wanted a logo design to reflect not only my clinic's name, but also our Alaskan location. Tim took the time to learn what my clinic was like and what I wanted in a logo design. My new logo design reflects his skill and the time he took to understand what I needed. I enjoyed working with Tim in the design process, and hope to work with him again in the future. Rebecca White M.D. Tim has been a real pleasure to work with on the logo design for my TechXcite program. He provided several initial logo designs that my team and I considered. Then, through a series of iterations we arrived at the final logo design, which we are very happy with. Gary Ybarra "Tim at ImageCo was fantastic to work with! Mirea Pineda/Owner I looked at many different logo design firms before choosing ImageCo and ImageCo is by far the best. Tim at ImageCo helped us create a clean, cool, hip image for our company. He nailed it dead on! After working with Tim I would recommend his company to anyone looking for great design work at a great price. ImageCo understands branding in today’s competitive marketplace and we at Digital Eye Research will use ImageCo for all of our future branding needs. Tony Galeassi/President We came to Tim Garner to help guide us through the process of creating a new logo and website for our custom window treatment company. We couldn't have been happier with our experience. The result is a design and writing that possess clarity, simplicity, and beauty. Tim's assets are many, but his work embodies a rare combination of technical ability and artistic sensibility. Sal Deluca
Veda Communications - Logo Design
Veda Communications Co.
FSAok - Logo Design
800PhoneUSA - Logo and Web Design
OEMpanels - Web Design
Newport News Virginia
eCareerCenter - Web Design, Content Development
Arctic Skye Family Practice
Arctic Skye Family Practice
MatSu Valley Alaska
Duke University - Logo Design
Tim was not only patient with this process, but he provided positive energy that kept the process productive. I would absolutely recommend him enthusiastically."
Department of Electrical and Computer Engineering
Professor of the Practice and Director of Undergraduate Studies
BodyQuest Pilates - Logo Design
His creative logo design has given me the flexibility to market my business in various capacities. I would certainly consult with Tim on future projects."
Digital Eye Research - Logo Design
Digital Eye Research
Ft. Lauderdale, Florida
Shades Unlimited - Logo and Web Design
Jeff Fleming/Managing Director
Rebecca White M.D.