Dentist Logo Design


Dentist Logo Design

A quality dental logo is the first step to a memorable brand image.

Dentist Logos – The Art of Dental Logo Design

The aesthetics of dentist logo design should always be considered and are certainly important in designing attractive dentist logos, aesthetics should not be the main aspiration of a dentist logo design. Dental logo designs also shouldn’t bite off more than they can chew and try to do double duty as a logo and an advertisement. What they should do is project a comforting image that doesn’t get in the way of itself by trying to be more of a sales pitch instead of a logo. Logos aren’t advertisements so don’t make the mistake so many small businesses make by using their logo as a promotional device; logos are a long term investment, not a quick fix. If your short term need is to get new patients and you have a limited marketing budget you will likely be better served by investing in advertising and holding off on the logo. You really don’t want to skimp on your logo because you’ll be living with it for a long time.

A common error in Dental Logo Design

Some logo designers approach dentist logos by trying to find out what the dentist wants his dental logo to look like and then try and design exactly what he describes. ImageCo focuses more on what each dentist hopes to accomplish and what kind of image they hope to project. I am an expert at designing logos and dentists are experts in their own field. When I need to have some dental work done, I go to my dentist office and rely on their expertise. When a dentist comes to ImageCo to have their dental logo designed, they rely on my expertise and my expertise isn’t limited to designing attractive dentist logos but it also consists of understanding how logos work. I help my customers understand what exactly a logo is and how to best utilize their logo in their dental business.

Not just another cliched Dental Logo

Dentist logos are one of those types of logo designs that run a high risk of looking just like every other dental logo that relies on the same old cliches of a happy tooth or a big smile. The biggest challenge is putting a new spin on the old standard and I do this fairly well because I focus on the personality of the dental practice and aim at giving dentists a logo that truly represents the image they want to convey to their customers. Not every dentist logo has to translate into a sign but if you approach each project as though it will have to work as a dentist sign, then you can be assured that each dentist logo design is going to be clear and concise and will work for any type of advertising.

How effective is your Dentist Logo

When the company that designs your logo provides a proof of your dental logo design (usually online), take a step back and think about it, literally…take a few steps back from your computer screen and see how it reads. This will give you a somewhat accurate indication of the effectiveness of how your dentist logo will work in the real world and how it will translate into an effective dentist sign. Now imagine somebody driving by your logo at 30 miles an hour and ask yourself these questions:

  1. Can your logo be read easily?
  2. Can it be understood in 2-3 seconds?
  3. Is your dentist logo memorable?
  4. Will it stand out from the other dentist logos in your market?

If the answer to any of these questions is no, then this dentist logo design is likely failing you in some way.

Why hire ImageCo to design your Dentist Logo

In a sea of so called logo designers I actually know what I’m talking about. I began my logo design career years ago designing electrical signs for all types of businesses (dentists included) and because of this, I came to understand what makes for an effective sign are the same design principles that translate into designing effective logos. I understand that while a logo needs to be attractive, logos also serve a purpose that goes well beyond aesthetics. A logo is a tool that works for or against a business. A logo will either compel or repel potential customers or it will fall right in the middle and be forgotten as soon as it is viewed. Logo designs have to hit a sweet spot and strike the right balance between function and beauty; and the beauty of a logo design isn’t about it’s appearance, the true beauty of a logo design is in the results it produces.


ImageCo is the online portfolio of Tim Garner; I’ve been a commercial artist for over 25 years and I help businesses and individuals throughout the US and Canada sell their products, their services, and their ideas. I’m a fine artist by training, a graphic designer by choice and I’ve designed everything from billboards to business cards. In my spare time I feed a passion for photography, art and writing. Check out my other creative work at

Accolades for ImageCo

Veda Communications - Logo Design

The best thing about working with Tim is that he immediately grasps all the subtleties of a logo design – the feeling, the client image, the color, the shape, the ease of use in different print or web conditions – and then he easily and quickly translates that into an outstanding piece of art that works on many levels. He gets it, and that makes working with him a pleasure.

Mike Neer/Owner
Veda Communications Co.
Fresno, California

FSAok - Logo Design

We had been working with another logo design firm, but after two frustrating weeks we gave up on them and decided to look elsewhere. With a rapidly approaching deadline we hired Tim. He made our project a priority and managed to create a logo design that our team liked in just a few days. Tim was great! With some - slight - modifications to his original logo design we were ready to go. His logo design was fantastic and it captured the 'personality' of our product on his first try. We would definitely hire Tim again!

Fred Hawkins/CEO
Villanova, Pennsylvania

800PhoneUSA - Logo and Web Design

Tim created the perfect logo design for us and I feel fortunate that we found him. Not only is he an honest, ethical and a straight-arrow businessman, he was a total pleasure to work with. We worked with some other logo designers on this but didn't like any of the logo designs they came up with. We ended up going with Tim's very first presentation and couldn't be happier. We liked his work on the logo design so much that we also had him do our website! We love that too.

Chris Heidkamp/Owner
Phoenix, Arizona

OEMpanels - Web Design

I originally stumbled upon ImageCo's website by mistyping the address of the design firm we were presently working with. I immediately liked what I saw and asked ImageCo to review our new website. His comments reflected my thoughts exactly so I hired him and never looked back. Tim's keen design sense and insight into effective web design sets him apart from most designers. Over the years I've relied on Tim for all of our graphics needs, including web design and user interface design. Tim's design work has not only helped our company look more professional but it's also helped us to attract the "right" customers to our website. Thanks Tim!

Bob Lambert/President
Newport News Virginia

Columbus Advertising

The first time I worked with Tim, I was looking for someone to design a client's site. As head of a small advertising agency, I had a client with strong ideas of what they wanted. Tim did an exceptional job of interpreting their needs and created a site that is pleasing to visit and highly functional. I have worked with Tim on subsequent projects, primarily because he possesses a great sense of which concepts will work and the tact to explain why others won't.

Peter Columbus/President
Columbus Advertising
Torrance, California

eCareerCenter - Web Design, Content Development

ImageCo was just what I needed when I started my internet business, eCareerCenter. I was not really sure of how I wanted to present my new company and Tim really helped me focus my thoughts into short and long term goals. I had a certain style I was trying to portray and ImageCo really helped create it for me in a way that was different than what was already out there. As I look back on my first website launch, I am thrilled at how it turned out. I remember one part of the design process, I was trying to find pictures for my "Tour" section. Tim mentioned he had just what I needed. I am a bit of a control freak and was not sure how they were going to look. When I saw which ones were selected and how he designed the section, I knew I selected the right designer for my project.

Jeff Fleming/Managing Director
Scottsdale Arizona

Arctic Skye Family Practice

When I opened my new medical practice, I wanted a logo design to reflect not only my clinic's name, but also our Alaskan location. Tim took the time to learn what my clinic was like and what I wanted in a logo design. My new logo design reflects his skill and the time he took to understand what I needed. I enjoyed working with Tim in the design process, and hope to work with him again in the future.

Rebecca White M.D.
Arctic Skye Family Practice
MatSu Valley Alaska

Duke University - Logo Design

Tim has been a real pleasure to work with on the logo design for my TechXcite program. He provided several initial logo designs that my team and I considered. Then, through a series of iterations we arrived at the final logo design, which we are very happy with.

Tim was not only patient with this process, but he provided positive energy that kept the process productive. I would absolutely recommend him enthusiastically."

Gary Ybarra
Duke University
Department of Electrical and Computer Engineering
Professor of the Practice and Director of Undergraduate Studies
Raleigh, NC

BodyQuest Pilates - Logo Design

"Tim at ImageCo was fantastic to work with!
His creative logo design has given me the flexibility to market my business in various capacities. I would certainly consult with Tim on future projects."

Mirea Pineda/Owner
BodyQuest Pilates
Phoenix, Arizona

Digital Eye Research - Logo Design

I looked at many different logo design firms before choosing ImageCo and ImageCo is by far the best. Tim at ImageCo helped us create a clean, cool, hip image for our company. He nailed it dead on! After working with Tim I would recommend his company to anyone looking for great design work at a great price. ImageCo understands branding in today’s competitive marketplace and we at Digital Eye Research will use ImageCo for all of our future branding needs.

Tony Galeassi/President
Digital Eye Research
Ft. Lauderdale, Florida

Shades Unlimited - Logo and Web Design

We came to Tim Garner to help guide us through the process of creating a new logo and website for our custom window treatment company. We couldn't have been happier with our experience. The result is a design and writing that possess clarity, simplicity, and beauty. Tim's assets are many, but his work embodies a rare combination of technical ability and artistic sensibility.

Sal Deluca
Shades Unlimited
Wapwallopen, Pennsylvania

TimDentist Logo Design