South Carolina Graphic Design

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South Carolina Logo Design

A unique custom logo design is the cornerstone of a strong South Carolina brand image.

The Face of Your South Carolina Business

Every South Carolina business has a product and every successful South Carolina business understands that to sell their product they must communicate the value of that product in a way that customers can identify with. However you can’t communicate value without having someones attention and you can’t get someones attention if you don’t have their respect and an exceptional South Carolina logo design can serve as a cornerstone to building that respect.

ImageCo is an image company and we help South Carolina businesses dress for success. We do this by creating exceptional logos for South Carolina businesses that help South Carolina businesses gain respect and get the attention they need to communicate what they have to offer.  We also understand that one solution doesn’t fit every problem and every South Carolina business is unique and their logo designs should also be unique.

South Carolina Logo Design | The Right Fit

Your South Carolina businesses logo design is the public face of your South Carolina business and in turn, your South Carolina company’s logo is an extension of who you are as a business and should clearly communicate the personality of your South Carolina business. Your South Carolina businesses logo design should embody the feeling you want people to have about your business so it needs to be appropriate to who you are and help you make a good first impression as well as a strong lasting impression.

Logos are Visual Tools | Logos are Not Advertisements

Your logo design is visual but it has a lot to say and it should speak well of what kind of the kind of South Carolina business you operate. However, your South Carolina businesses logo design is not an advertisement so don’t make the mistake of using your logo design to explain your services. Think of your logo design as the cornerstone you will use to build a strong marketing message for your South Carolina business.

Once you have developed a positive brand image, your South Carolina logo design will eventually influence sales. When your customers begin to associate your logo with their experiences dealing with your business, your logo will become a trigger that spurs positive thoughts about your company.

Your South Carolina Logo Design | The Face of Your Brand

Logo designs are identifiers that stand in for who you are and should reflect your brand image or the brand image you hope to create. A great South Carolina logo design is memorable, it is appropriate to your brand image and it should be simple enough that it can be used in all of your marketing and will always look the same in all forms of use.

Your South Carolina logo design should be easy to identify and look the same whether it’s the size of a postage stamp or the size of a billboard.

Logo designs should convey the right feeling about business and you should be able to look at your new logo design and know instinctively that it fits your South Carolina business.

Economy of Design | Less is More

Your South Carolina logo design should be approached economically. All memorable logos are simple designs that often rely on very simple recognizable shapes and usually only incorporate a modest color palette of one or two colors. A busy logo design gives the impression of inefficiency and disorder and actually makes the design harder to understand; an economical logo design is a simple design that projects a streamlined, efficient business image.

Be Specific | Stay Focused

A good South Carolina logo design can’t express multiple concepts because they will all compete for attention and the viewer will have trouble focusing on one thing which will likely render your South Carolina logo design useless. The one exception would a dominant design element that incorporates a secondary design element that is very subtle, almost to the point of being subliminal.

Be Recognized | Be Memorable

Your South Carolina logo design will earn equity through it’s constant exposure to your South Carolina customers and over time through its gained recognition. Good logo designs are timeless and will continue to feel appropriate long after they have been designed.

Be Original | Don’t Imitate

Your South Carolina business is unique and your South Carolina businesses logo design should also be unique to you so don’t solely rely on other South Carolina competitors logo designs as your only source of inspiration. If you study all logos in all industries you will start to draw parallels between the designs that appeal to you and how you think your logo design should feel and how you would like to be identified.

Design is Emotional | Logos are Personal

People are often driven by their emotions so South Carolina logo designs, while logical in purpose are often dictated by the emotional response of the client and this can lead to some fairly horrible logo designs. This happens because many designers are so concerned with pleasing their clients they are hesitant to risk offending them by telling them that their logo design ideas don’t work. If you hire ImageCo, you won’t be hiring a ‘yes’ man, you’ll be hiring a designer that is driven to create the most effective designs possible for his clients. I have no problem telling customers what they need to hear, good design happens in the dialogue between the customer and the designer. The conversation needs to be open and flow back and forth.

You’re a Professional | Trust a Professional

You don’t need 300 designers competing to design one logo design for your South Carolina business and you don’t need 100 logo designs to choose from. All any South Carolina business owner really needs is an experienced professional logo designer that understands their vision and and is able to shape that vision into an original, effective, timeless logo design. It may take several iterations to shape the right South Carolina logo design and it will certainly take at least 2 people to create it (yourself and your designer) but a successful, intelligent logo design can’t be won in a contest. A quality South Carolina logo design is created through open communication and mutual understanding.

Tim-Garner-150x150ImageCo is the online portfolio of Tim Garner; I’ve been a commercial artist for over 25 years and I help businesses and individuals throughout the US and Canada sell their products, their services, and their ideas. I was born in the Southwest, raised in the Midwest, lived in the South for a bit and now call the Northwest home. I’m a fine artist by training, a graphic designer by choice and I’ve designed everything from billboards to business cards. In my spare time I feed a passion for photography, art and writing. Check out my other creative work at

Accolades for ImageCo

Veda Communications - Logo Design

The best thing about working with Tim is that he immediately grasps all the subtleties of a logo design – the feeling, the client image, the color, the shape, the ease of use in different print or web conditions – and then he easily and quickly translates that into an outstanding piece of art that works on many levels. He gets it, and that makes working with him a pleasure.

Mike Neer/Owner
Veda Communications Co.
Fresno, California

FSAok - Logo Design

We had been working with another logo design firm, but after two frustrating weeks we gave up on them and decided to look elsewhere. With a rapidly approaching deadline we hired Tim. He made our project a priority and managed to create a logo design that our team liked in just a few days. Tim was great! With some - slight - modifications to his original logo design we were ready to go. His logo design was fantastic and it captured the 'personality' of our product on his first try. We would definitely hire Tim again!

Fred Hawkins/CEO
Villanova, Pennsylvania

800PhoneUSA - Logo and Web Design

Tim created the perfect logo design for us and I feel fortunate that we found him. Not only is he an honest, ethical and a straight-arrow businessman, he was a total pleasure to work with. We worked with some other logo designers on this but didn't like any of the logo designs they came up with. We ended up going with Tim's very first presentation and couldn't be happier. We liked his work on the logo design so much that we also had him do our website! We love that too.

Chris Heidkamp/Owner
Phoenix, Arizona

OEMpanels - Web Design

I originally stumbled upon ImageCo's website by mistyping the address of the design firm we were presently working with. I immediately liked what I saw and asked ImageCo to review our new website. His comments reflected my thoughts exactly so I hired him and never looked back. Tim's keen design sense and insight into effective web design sets him apart from most designers. Over the years I've relied on Tim for all of our graphics needs, including web design and user interface design. Tim's design work has not only helped our company look more professional but it's also helped us to attract the "right" customers to our website. Thanks Tim!

Bob Lambert/President
Newport News Virginia

Columbus Advertising

The first time I worked with Tim, I was looking for someone to design a client's site. As head of a small advertising agency, I had a client with strong ideas of what they wanted. Tim did an exceptional job of interpreting their needs and created a site that is pleasing to visit and highly functional. I have worked with Tim on subsequent projects, primarily because he possesses a great sense of which concepts will work and the tact to explain why others won't.

Peter Columbus/President
Columbus Advertising
Torrance, California

eCareerCenter - Web Design, Content Development

ImageCo was just what I needed when I started my internet business, eCareerCenter. I was not really sure of how I wanted to present my new company and Tim really helped me focus my thoughts into short and long term goals. I had a certain style I was trying to portray and ImageCo really helped create it for me in a way that was different than what was already out there. As I look back on my first website launch, I am thrilled at how it turned out. I remember one part of the design process, I was trying to find pictures for my "Tour" section. Tim mentioned he had just what I needed. I am a bit of a control freak and was not sure how they were going to look. When I saw which ones were selected and how he designed the section, I knew I selected the right designer for my project.

Jeff Fleming/Managing Director
Scottsdale Arizona

Arctic Skye Family Practice

When I opened my new medical practice, I wanted a logo design to reflect not only my clinic's name, but also our Alaskan location. Tim took the time to learn what my clinic was like and what I wanted in a logo design. My new logo design reflects his skill and the time he took to understand what I needed. I enjoyed working with Tim in the design process, and hope to work with him again in the future.

Rebecca White M.D.
Arctic Skye Family Practice
MatSu Valley Alaska

Duke University - Logo Design

Tim has been a real pleasure to work with on the logo design for my TechXcite program. He provided several initial logo designs that my team and I considered. Then, through a series of iterations we arrived at the final logo design, which we are very happy with.

Tim was not only patient with this process, but he provided positive energy that kept the process productive. I would absolutely recommend him enthusiastically."

Gary Ybarra
Duke University
Department of Electrical and Computer Engineering
Professor of the Practice and Director of Undergraduate Studies
Raleigh, NC

BodyQuest Pilates - Logo Design

"Tim at ImageCo was fantastic to work with!
His creative logo design has given me the flexibility to market my business in various capacities. I would certainly consult with Tim on future projects."

Mirea Pineda/Owner
BodyQuest Pilates
Phoenix, Arizona

Digital Eye Research - Logo Design

I looked at many different logo design firms before choosing ImageCo and ImageCo is by far the best. Tim at ImageCo helped us create a clean, cool, hip image for our company. He nailed it dead on! After working with Tim I would recommend his company to anyone looking for great design work at a great price. ImageCo understands branding in today’s competitive marketplace and we at Digital Eye Research will use ImageCo for all of our future branding needs.

Tony Galeassi/President
Digital Eye Research
Ft. Lauderdale, Florida

Shades Unlimited - Logo and Web Design

We came to Tim Garner to help guide us through the process of creating a new logo and website for our custom window treatment company. We couldn't have been happier with our experience. The result is a design and writing that possess clarity, simplicity, and beauty. Tim's assets are many, but his work embodies a rare combination of technical ability and artistic sensibility.

Sal Deluca
Shades Unlimited
Wapwallopen, Pennsylvania

TimSouth Carolina Graphic Design

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